The Ethics of Text Frequency and User ExhaustionSMS marketing can be an effective communication device, however over-messaging can result in consumer frustration and attrition. Obtaining the best regularity is vital to successful SMS marketing projects.Dani Henion, the founder of Textellent, lately held a webinar on enhancing SMS messaging frequenc… Read More

Segmenting Text Audiences For Greater CTRIn the age of hyper-personalization, treating your SMS audience as a solitary team is a missed possibility. Smarter segmentation techniques enable you to create even more relevant and purposeful connections with your consumers, causing higher interaction rates and boosted sales.Segmenting involves dividing y… Read More